Digital marketing consists of a number of components that all contribute to promoting your band and bringing in business. In this blog, we’ll go over the top digital marketing trends for 2021 that will shape the future of marketing.
One aspect of digital marketing is building a social media brand and influencing its presence via organic SEO traffic. Another component that is highly popular are the latest marketing tools that automate many tasks. They help you save a lot more time while catering a personalized experience for your target audience. These individual components are in a state of constant change thanks to the advent of technological advancements, new emergent technologies and limitless social media algorithm updates that have kept marketing teams on their toes.
It is well known that what worked for marketing teams in 2018 and 2019 might not guarantee smooth sailing in 2021. Take advantage of these trends and consider how adopting them into your marketing initiatives can empower your brand.
1. No-Click Searches
Typically, questions searched for in Google show a list of articles for the user to choose one, then one is selected by clicking on it. In some cases, the answer to the question is displayed directly in a small text box beneath the search bar. This space is referred to as position zero and there is often an accompanying image. With the answer provided in this manner, users do not need to click on any article and scroll through it in order to find their answer. This is a no-click search– users staying on their webpage as opposed to yours.
This could be frustrating to some businesses who want to increase their website traffic. However, it still means that your webpage is providing useful information. The key here is to ensure that your webpage does in fact provide said snippet of attractive information that will entice the reader into clicking on your webpage link for more information. You can do this by updating page titles to indicate what readers are likely to come across on your webpage. You can alternatively make your ‘how-to’ list longer while staying accurate.
No-click searches are highly beneficial to readers but that doesn’t mean you can’t make the most of them as well. Convenient access to information in no-click searches can pay off, driving traffic to your site. When you happen to be the subject of a no-click search you know you’re doing something right and you can even go as far as to say you’re half way there.
2. Google Verified Listings for Local SEO
Businesses on a local platform such as plumbing services or electricians predominantly rely on Google’s My Business listing. With a well-defined geographical listing of services helps users when they do a “near me” search. With a single glance your audience can grasp details like address, contact number and even view previous reviews.
The key here is to make sure the details that are displayed are accurate and up-to-date. Some of the benefits of doing this are:
· Manage business information in Google Search, Google Maps and other Google apps.
· Verified businesses are considered more trustworthy.
· Verification also prevents fraudulent activities that may be conducted under your business name.
3. Voice Search
Voice activated devices have and are most likely to continue being a huge hit with the increasing prevalence of smart-home enabled devices. This rise in popularity of voice detection devices has been a key contributor to the most significant shifts in using keywords to optimize searches. It is important to pay attention to these interactions because the pattern changes when using a voice search as opposed to a manual search. A Google search for a restaurant would be – Chinese restaurant near me, whereas a voice search with Alexa would be – where is the closest Chinese restaurant near me? Bearing these differences in mind when curating content and choosing keywords based on the questions people may ask either Alexa, Siri or Google can increase the likelihood of your business turning up first on the list.
In part 2 of this blog series, we’ll cover some more exciting digital marketing trends for 2021. Would you like to learn more about digital marketing trends that could potentially boost your business value? Or leverage innovative technology to enhance your marketing efforts? if you’re interested in exploringan insight and AI-driven platform that provides a closed loop process for marketers to plan and measure campaigns, our team at SprigHub would be happy to help.
SprigHub can help you with marketing campaign planning and budgeting tools plus more with our revolutionary, AI-powered marketing investment optimizer. With a strong foundation in AI-powered data analytics our platform provides a closed loop process for marketers to plan and measure campaigns. With multiple levels of real-time data visualization, your campaign leaders can make smarter, informed decisions driven by automated AI data analytics. If you’d like to know more, book a demo to see how you can leverage enhanced marketing performance visibility to increase marketing ROI. Digital marketing consists of a number of components that all contribute to promoting your band and bringing in business. In this blog, we’ll go over the top digital marketing trends for 2021 that will shape the future of marketing.
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