Digital Marketing Trends to Keep an Eye Out for in 2021 – Part 2/2
Digital marketing entails adapting to the latest developments and trends to stay on top of your marketing game. In part 1 [PJ1] of this blog series, we explored a few of the trends to look out for in 2021 that will shape the future of marketing. Here’s a closer look at some more of the upcoming digital marketing trends that you must incorporate into your marketing strategies.
1. Visual Search
Search engines have evolved to allow users to search by using images that they have found. This displays similar images or information pertaining to the image as a result. Google Lens, Pinterest Lens and other similar search options now convert user’s cameras into a search bar. Think about how you can use this to your advantage – for instance adding high resolution images tagged with descriptive keywords or maybe introduce an image search into your online inventory. In addition to this you could also consider:
· Using an image sitemap to increase the chances of your image turning up first.
· Incorporate descriptive filenames for images before loading them onto your website.
· Add “alt tags” or alternative text to all images.
2. Online Reviews
The reviews you receive online can either significantly benefit a brand or completely destroy it. Regardless of how much you promote your product or service it all comes down to what the user has to say about you. Amassing a number of reviews from trusted verified sources can help your business stand out from the competition. Word of mouth is what counts most among your customer base. The best reviews that you could receive are from Google Business. These are highly trusted and are amongst the most visible. What’s even better is that Google Business listing allows people to contact you directly.
3. Automated & Smart Bidding in Google Ads
Most of the time ad specialists spend a great deal of time continuously tweaking and adjusting keywords, bids and phrasing in attempt to analyze and optimize every ad every ad they ever put out. This tends to leave business owners overwhelmed. This is where we bring in automated bidding strategies.
What they do is allow Google to use Machine Learning (ML) to analyze mountains of data and adjust your bids in real-time. Ads specialists can adopt automated bidding whilst staying fully in control. Human intervention is crucial in optimizing Pay per Click (PPC) performance because testing everything is imperative. Including testing your automated bid strategies against each other in your ad efforts and you’ll be able to adjust your ad strategies much faster, enhancing them for a better result.
Aside from adapting to the latest trends in digital marketing, adopting powerful innovative technology can make a world of difference. If you’d like to leverage an insight and AI-driven platform that provides a closed loop process for marketers to plan and measure campaigns, our team at SprigHub would be happy to help. SprigHub can help you with marketing campaign planning and budgeting tools plus more with our revolutionary, AI-powered marketing investment optimizer. With a strong foundation in AI-powered data analytics our platform provides a closed loop process for marketers to plan and measure campaigns. With multiple levels of real-time data visualization, your campaign leaders can make smarter, informed decisions driven by automated AI data analytics. If you’d like to know more, book a demo to see how you can harness the power of enhanced marketing performance visibility to increase marketing ROI. Check out our previous blog if you have missed it.
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