Monitor in real time your budget, spend and performance of your marketing channels against your goals. Get real time notifications on collaboration tools like Slack or Teams for Anomalies, Ad Fatigue, under performing channels and likelihood of overspend. Capability to pause a campaign on an underperforming channel.
AI driven Spend Optimizer provides recommendation on where to invest your next dollar, re-allocate budget to performing channel during a campaign, get recommendation for future planning.
Our proprietary algorithm provides recommendation on the best time to launch a campaign on various social channels to maximize the target audience reach.
Based on the most optimal algorithms the Effectiveness Score is calculated to create comparative analysis on channel performance compared with look alike campaign performance.
Decide on the next best action based on Buyer’s Engagement insights powered by our data driven attribution model.
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