Capture every single customer journey, in granular detail and uncover which of their marketing touchpoints were responsible for driving revenue.
Track the right channels that contributes the most to sales and optimize marketing spend
Create winning content strategy by identifying the sources that leads to most conversion
Maximize value and returns by understanding true customer acquisition costs
SprigHub’s Attribution Model leverages the power of Machine Learning to continually adjust, adapt, and optimize the model. When changes are made to campaigns, personas, sources, SprigHub factors those into the model without the need for manual remodeling.
While traditional attribution tools provide
attribution presets such as first touch, last touch, u shape and others, SprigHub utilizes a “full path” attribution model, following your customer throughout the entirety of their journey, giving you valuable insights into campaign performance.
Copyright © sprighub.ai