Sprighub is the most advanced Marketing Analytics tool in the world
Attribution Engine
Our Attribution Engine evaluates every touch across every channel, and then defines the impact of that event on conversion.
While traditional attribution tools provide attribution presets such as first touch, last touch, u shape and others, SprigHub utilizes a “full path” attribution model – following your customer throughout the entirety of their journey and giving you valuable insights into E2E campaign performance.
Optimization Engine
Our Optimizer Engine automatically allocates spend across channels and then forecasts conversion rates based upon planned increases or decreases in your spend.
SprigHub’s AI driven Spend Optimizer provides recommendations on where to invest your next dollar, re-allocate your budget to better-performing channels during a campaign, or create investment recommendations and projected outcomes for future planning – ensuring marketers have a seat at the table with the business.
SprigHub leverages the power of Machine Learning to continually adjust, adapt, and optimize your marketing mix when changes are made to campaigns, personas or sources – optimizing your marketing funnel.
Campaign Performance & ROI Tracker
The ROI Engine tracks each campaign and its associated activities / conversions to calculate return on investment, helping you decide where to invest.
Monitor in real time the budget, spend and performance of your marketing channels against your goals. Get real time notifications in Slack or Teams for Anomalies, Ad Fatigue, under-performing channels and likelihood of overspend.
Our proprietary algorithm provides recommendations for the best time to launch a campaign on each of your social channels in order to maximize your target audience reach.
Sprighub’s AI-driven Effectiveness Score determines the next best action based on your buyers’ current engagement to date.
Account Insights Engine
The Attribution Engine looks at every touchpoint within an account, and helps both understand the impact of Marketing on Sales, and provides unique, real-time insights for account teams.
Engage
Leverage AI-based insights and recommendations for Engagements by Account, Persona and customer Touchpoints.
SprigHub provides personalized content recommendations to increase engagements across accounts and leads, helping companies drive marketing/sales productivity to accelerate time-to revenue.
Activate
SprigHub leverages AI and machine-based learning for attribution that allows you to accurately predict activations and drive your engagement strategy while monitoring lead journeys and touchpoints.
Social Listening Engine
The Attribution Engine looks at every touchpoint within an account, driving the measurement of Marketing's impact on sales, and delivering unique, real-time insights for your sales team.
Brand Watch
Track how your products compare against your competitors’ based upon user reviews.
Drive a deeper understanding of which product features are required and those that can be eliminated.
Sentiments
Some of the most advanced marketers in the world already use SprigHub.